Why Did Facebook Buy Instagram?
As the social web evolves, mobile and visual engagement are two key components that have emerged during the continuous evolution. Both of which are very cool…
Even with that in mind, why would Facebook pay $1 Billion for Instagram? A company that has never generated a single dollar in revenue, and has only 13 employees?
Facebook bought Instagram for their data…
Owning Instragram enables Facebook to obtain even more personal information about you, with whom you interact, and where!
Effective Strategies and Knowledge-Driven Decisions Increase ROI: http://ow.ly/9VTxy
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Excerpts from speech on Social Media Strategy presented by Global Integrated Marketing Expert and Social Media Strategist, Stephen Monaco, at a business conference at hotel in Dallas, Texas during mid-November 2011.
Public Speaking: Stephen Monaco talks on the importance of a rock solid Social Media Strategy in St. Louis, Missouri.
It is imperative for most companies to realize how far they are behind their much smaller competitors regarding their development of solid strategies, examining customers’ sentiments and perceptions, observing consumer behavior, and engaging customers where they live, work and play with relevant content across multiple channels.
Engaging customers in meaningful dialogues to better understand not only what they want, but what they truly value is absolutely vital.
The continuous creation of value and actively facilitating opportunities for contextual brand engagement is crucial.
It’s “game over” when a brand is no longer relevant. Blockbuster and Borders are both recent casualties of this truism.
Public Speaking: Stephen Monaco speaks on importance of Social Media Strategy to a large audience in Dallas, TX in November 2011.
Social Media Starts with Strategy!
Emphasizing how social media initiatives must begin with well defined strategies that are in sync with an organization’s overall goals. So many companies social media stems from an “if we build it they will come” mentality, which is fundamentally flawed.
The strategy must come first, followed by the social presence; then social media monitoring, listening, learning, adjusting can ensue.
Results from query via social media monitoring / listening platform tool sets like the great software provided by Spiral16 enables large data sets from the Internet to be filtered and analyzed by experienced social media strategists like Stephen Monaco to gain maximum insight for knowledge-driven decisions that lead to increased ROI.
Forward-thinking companies are getting organized, developing solid strategies, examining customers’ sentiments and perceptions, observing customers’ activities, as well as engaging customers where they work, live and play with relevant content across multiple channels.
They’re also engaging these customers in meaningful dialogues to better understand not only what they want, but what they actually value.
The continuous creation of value is imperative for brand engagement and relevance.
Irrelevance = Extinction
